As we enter 2014, there are business indicators which suggest the bottom on the bad economic news is coming to an end. However there are a number of pitfalls ahead for all business owners and managers.

So, whilst I encourage the optimism, there is still need for caution.

Therefore I suggest the four biggest dynamics for all business owners and managers to concentrate on are:

1  Complete due diligence on all new customer enquiries and any customers who suddenly want to increase their purchases;

2  Listen to your "gut" and if something looks too good to be true - remember it is probably bad for your business;

3  Stay strong in your beliefs and business disciplines - as your customers will respect your disciplines but take advantage of your weaknesses;

4  Sell innovatively and as part of the process, look at new payment methodologies.

May 2014 be a truly good business and profitable year for you - and it will be if you take care and don't trop your guard.