Business people need to be aware of important dates and events in order to maximise their efforts to be paid or seek unexpected benefits.
No longer is business a simple affair as customers often only pay when they feel like it or when funds are available. There are also time-based deadlines which can cause late cashflow or a missed opportunity to change operating terms which might lead to a better outcome for your business.
Finally, there are events which occur during the life of a business, which can create many problems or assist you to take advantage of unexpected opportunities. The important difference is whether you initiated business strategies early enough once these events became known.